Skip to main content


Marketing is creating the conditions for a story to spread so you can help people get to where they hope to go. Marketing is work that matters for people who care, a chance to create products and services that lead to change.

โ€”Seth Godin, โ€œMarketing vs. Promotionโ€

If I promote a product or service, thatโ€™s the equivalent of putting a sign outside somewhere while Iโ€™m performing that. Marketing is getting others to promote for you. Kleenex doesnโ€™t need to market its facial tissues in North America; the product self-markets my effectively owning the name of the product.

People never pay extra. They buy something they want at a price that feels fair to them.

โ€”Seth Godin, โ€œPaying extraโ€

Interesting reads: