A true fan is someone who cares deeply about you and your work, and is willing to put in effort to support you. If the goal is to generate a livable wage off of your creative work, then the average person needs, at the time of writing, about $100,000 per year coming in to do so2. Kelly outlines a few required criteria for 1,000 true fans to be enough: 1. You need to create enough that you can make$100 in profit from each person. What you create has to be good enough that they’re willing to part with their money to support you.