The approach that Jenny Hoyos uses (based on Jay Clouse’s October 11th 2023 newsletter)
- Aim for 34 seconds long. Shorts shorter than 30 seconds required almost-100% retention to go viral.
- She uses the formula of Hook, Foreshadowing, Narrative, Ending (with a twist)
- She used language used at a 5th grade level, nothing too complicated
A more detailed discussion is available on YouTube
This seems like a fine paradigm for getting lots of views (and in turn, more ad revenue), however the question is whether views should be the primary goal. I suppose ad revenue is an important source of income for creators.